ASEAN Para Sports Federation (APSF)and sports marketing agency, Prime Sports International (PSI) have joined forces and embarked on a marketing collaboration aimed at enhancing the value of its flagship event – the ASEAN Para Games and the Federation’s para-sports programmes.

“By working together with PSI, we hope to secure more sponsorship and partnership deals with other interested parties which would help APSF fund its activities and para sports programmes,” said APSF Secretary General Senior Colonel Dr Wandee Tosuwan at the signing ceremony of the partnership at in Kuala Lumpur today. 

Signing on behalf of PSI was its Managing Director, Yong-Chul Yun. Also present were APSF Legal and Ethics Chairman, Dato Hakem Arabi and APSF Marketing Director, Lim Chuan Beng. 

PSI is a Kuala Lumpur-based and fully-integrated Sports marketing agency which offers expertise in sponsorship deals, CSR campaigns, event management, sponsorship and media rights distribution services.

“With the 12th ASEAN Para Games in Cambodia scheduled to take place in Phnom Penh in less than four months, we hope to secure more partners to work together with us, to ensure the successful organisation of not only the Cambodia 2023 Games, but also for the next three editions of the Games in Thailand (2025), Malaysia (2027) and Singapore in 2029. 

Just nine months after the succesful organisation of the 11th ASEAN Para Games in Solo, Indonesia last year, the 12th edition of the biennial Games will take place in Phnom Penh from 3-9 June.

A total of 13 sports will be featured with E-sports making its debut as a demonstration sport in Cambodia 2023. The 2023 Games is ecpected to draw some 2,500 athletes and officials from all 11 Asean contingents.

Senior Col. Dr Wandee was recently on a three-day working visit in Kuala Lumpur to attend the APSF Strategic Plan meeting with APSF Directors and APSF Technology Partner Spacelabs.