Growing movement champions inclusion, celebrates para-athletes and inspires communities worldwide

The 100 Celebrities Talk for Para Athletes (100 CTFP) campaign has grown into a global movement, attracting 637 influential personalities from around the world in support of para-athletes and the promotion of inclusion through sport.

What began as a symbolic campaign has rapidly expanded beyond its original target of 100 personalities, bringing together leaders from sport, government, royalty, business, music, culture and philanthropy in a collective show of support for the Paralympic Movement.

The initiative was founded by Natalia Tjahja, founder of the Maria Monique Last Wish Foundation (MMLWF). It was officially launched in Singapore through a collaboration involving the ASEAN Para Sports Federation (APSF), Singapore Disability Sports Council (SDSC), NPC Singapore, Ital Auto Ferrari Singapore, the Embassy of Indonesia in Singapore, and theFerrari Owners Club Singapore.

The launch was attended by APSF leaders, representatives from the Singapore and Indonesian sporting communities, members of the Ferrari Owners Club Singapore, and 14 Singapore national para-athletes, who also participated in a special Ferrari parade celebrating the achievements of para sport.

Among those officiating the launch were Natalia Tjahja, former APSF Secretary General Lt. Gen. Dr. Wandee Tosuwan, Indonesian Ambassador to Singapore H.E. Suryo Pratomo, Dr. Teo-Koh Sock Miang, Leslie Lee, Kelly Fan, Executive Director of the Singapore Disability Sports Council, alongside representatives from Ital Auto Ferrari Singapore.

The campaign also received strong endorsement from Andrew Parsons, who delivered three special messages during the launch.

“There is strength in difference. Diversity is a fact; inclusion is a choice. The Paralympic Games are among the most transformational sporting events on Earth.”

The campaign has since attracted support from leading figures across the international sporting community, including Majid Rashed, Raja Sapta Oktohari, Lt. Gen. Dr Wandee Tosuwan, Dr Teo-Koh Sock Miang, Deepa Malik, HRH Euphelma Choden Wangchuck, and Naiyanobh Bhirombhakdi, as well as distinguished personalities from business, the arts, diplomacy, and community leadership.

Former APSF Secretary General Lt. Gen. Dr Wandee Tosuwan has been recognised as the campaign’s ASEAN Sports Leader for 2026, while Raja Sapta Oktohari has been named Indonesia Sports Leader 2026.

The campaign’s momentum continued earlier this year with the 100 CTFP International Concert in Jakarta on 31 January 2026, where appreciation awards were presented to 27 prominent Indonesians for their contributions across business, youth leadership, music, hospitality, sports, film, advocacy and women’s empowerment.

The Jakarta concert also featured special messages from Asian Paralympic Committee President Majid Rashed:

“Our athletes are the backbone of the Paralympic Movement. Empowering athletes is not just our vision but our promise for the future. True success is measured not just in medals, but in the systems we build together, because together we are stronger.”

Founder Natalia Tjahja said the campaign continues to grow because its message resonates far beyond the sporting arena.

“What started as a simple message of encouragement has evolved into a worldwide movement of compassion, inclusion and hope. Every voice added to this campaign strengthens our belief that sport can unite people, change perceptions and inspire communities to embrace persons with disabilities.”

The ASEAN Para Sports Federation welcomed the campaign’s continued growth, describing it as a valuable platform to promote greater awareness of para sport while encouraging wider community support across the region.

As preparations continue for future regional and international competitions, the 100 CTFP campaign aims to further expand its global reach by bringing together more influential voices to champion equality, celebrate achievement and inspire the next generation of para-athletes.

 

MEDIA CONTACTS

ASEAN Para Sports Federation (APSF)
media@aseanparasportsfed.org | 🌐 www.aseanparasportsfed.org

Maria Monique Last Wish Foundation (MMLWF)
info@mmlwf.org | 🌐 www.mmlwf.org

 

About ASEAN Para Sports Federation (APSF)

The ASEAN Para Sports Federation (APSF) is the governing body for parasports in Southeast Asia. Established to promote the development of sports for persons with disabilities in the ASEAN region, APSF champions the values of equality, inclusivity, and excellence. The Federation organises the biennial ASEAN Para Games, provides strategic support to National Paralympic Committees (NPCs), and leads regional initiatives that empower para-athletes and advocate for a barrier-free society. APSF believes in the transformative power of sport to create lasting social change and uplift communities through unity, resilience, and human dignity.

PREPARATION for the upcoming 12th ASEAN Para Games entered its final phase with athletes from all 11 participating contingents all ready to converge and see action in Phnom Penh from 3 to 9 June.

Today’s 100-day countdown celebration marks another significant milestone as Cambodia seeks to create a meaningful impact on the empowerment of para-athletes and sports in the Kingdom and the region through the hosting of the biennial Games for the first time since the inaugural Games in Kuala Lumpur in 2001.

The week-long 12th ASEAN Para Games 2023 will concentrate mostly at the newly-built Morodok Techo Sports Complex, located in Phnom Penh’s northern suburb, with some 2,000 athletes and officials all geared for action in 13 sports. E-Sports is making its debut albeit as a demonstration sport, but could see a positive impact on the development of the sports in the coming editions in Thailand, Kuala Lumpur and Singapore.

Intensive preparations for the Games, which started over the last two years, are well on track with ASEAN Para Games Organising Committee (CAMAPGOC) and governing body ASEAN Para Sports Federation (APSF) working hand in hand to push the “Sports: Live in Peace” as the key messaging of the Games, in support of a peaceful ASEAN community and forging solidarity through participation in sports.

“Today, as we celebrate the 100-day countdown milestone, we must continue to ensure that our athletes are given equal opportunities to prove themselves and excel at the highest competitive sporting platform. The ASEAN Para Games not only provides such opportunities, but it also helps provide strength to uphold our equality and inclusivity agenda,” said APSF President Major General Osoth Bhavilai in his message in conjunction with the 100-day Countdown celebration today.

Maj Gen Bhavilai said, APSF, as governing body of the para movement in South East Asia, will continue to work hand in hand with host countries to deliver the Games in the best
possible atmosphere and in true spirit of sportsmanship.

“Cambodia is out to prove that despite hosting the Games for the first time, it can meet the demands and expectations in all organisational areas and ensure the welfare of athletes and participants are well taken care of,” said Maj Gen Bhavilai.

Maj Gen Bhavilai admitted to the challenges in various organisational aspects but believes that Cambodia 2023 Games will be as successful as the past Games. “It’s just that both APSF and CAMAPGOC will have to further solidify their coordination in various functional areas.”

“In tandem with our “ASEAN Moving Together” approach, I believe that come June 3, we will have a great Games and our athletes, para sports and our para movement stand to gain especially in preparing for their next major assignment, the Hangzhou Asian Para Games 2023 in October, “ he added.

In the coming weeks, more coordination efforts are scheduled with the APSF-CAMAPGOC 2nd Coordination Committee meeting involving various key functional areas is set from 28th to 30th March in Phnom Penh. This includes Technical Delegates’ (TDs) venue visits, Chief Classifiers, TDs and Delegates’ Registration meetings as well as the Chef de Mission seminar on 30th March.

Sports to be contested are Athletics, Para-Badminton, Boccia, Chess, Goalball, Football-Seven-a-Side, Football Five-a-Side, Judo, Powerlifting, Para-Swimming, Table Tennis, Sitting Volleyball and Wheelchair Basketball.

Check us out at:
Website: www.aseanparasportsfed.org
Instagram: https://www.instagram.com/paraasean/
Twitter: www.twitter.com/paraasean
APSF TV Channel: www.youtube.com/@apsftv

ASEAN Para Sports Federation (APSF)and sports marketing agency, Prime Sports International (PSI) have joined forces and embarked on a marketing collaboration aimed at enhancing the value of its flagship event – the ASEAN Para Games and the Federation’s para-sports programmes.

“By working together with PSI, we hope to secure more sponsorship and partnership deals with other interested parties which would help APSF fund its activities and para sports programmes,” said APSF Secretary General Senior Colonel Dr Wandee Tosuwan at the signing ceremony of the partnership at in Kuala Lumpur today. 

Signing on behalf of PSI was its Managing Director, Yong-Chul Yun. Also present were APSF Legal and Ethics Chairman, Dato Hakem Arabi and APSF Marketing Director, Lim Chuan Beng. 

PSI is a Kuala Lumpur-based and fully-integrated Sports marketing agency which offers expertise in sponsorship deals, CSR campaigns, event management, sponsorship and media rights distribution services.

“With the 12th ASEAN Para Games in Cambodia scheduled to take place in Phnom Penh in less than four months, we hope to secure more partners to work together with us, to ensure the successful organisation of not only the Cambodia 2023 Games, but also for the next three editions of the Games in Thailand (2025), Malaysia (2027) and Singapore in 2029. 

Just nine months after the succesful organisation of the 11th ASEAN Para Games in Solo, Indonesia last year, the 12th edition of the biennial Games will take place in Phnom Penh from 3-9 June.

A total of 13 sports will be featured with E-sports making its debut as a demonstration sport in Cambodia 2023. The 2023 Games is ecpected to draw some 2,500 athletes and officials from all 11 Asean contingents.

Senior Col. Dr Wandee was recently on a three-day working visit in Kuala Lumpur to attend the APSF Strategic Plan meeting with APSF Directors and APSF Technology Partner Spacelabs.